Marcos Rivera, one of the foremost recognised pricing experts in the AI and SaaS sectors, is set to headline Camino Search's second Global Webinar aimed at C-suite leaders, on June 5, 2025.

 

Marcos, who is the CEO of California-based Pricing I/O, will host an interactive webinar, facilitated by Head of Practice for C-Suite and Board, Europe, Oliver Dunne.

 

The webinar will focus on 'The Transition from SaaS to Ai Pricing, covering four key pillars of focus, aimed at adding value to CFOs, CCOs, CEOs and CROs within the sectors, including:

 

-The Mind-set shift in capturing value/ pricing increases in AI and SaaS products
-How do I get off charging for seats? And how to move to a hybrid model/ AI consumption base?
-How to maintain a "predictable" revenue stream - And the Shift from gross margin to contribution margin.
-Explore a Summary of the current and up and coming ‘AI Eco-system’.

 

The webinar will be hosted on Zoom at 5pm [BST/GMT+1]. To register, please click the link below in the green banner below.

 

USA Dial In Times:

0900hrs PDT

1200hrs EDT

 

EU Dial In Times:

1700hrs BST

1800hrs CET

 

 

About Marcos Rivera

Marcos Rivera is the founder and CEO of Pricing I/O, a boutique expertise practice helping B2B Technology companies unlock growth with monetization. 

 

Throughout his 20+ year software career, Marcos held several product leadership roles, led numerous M&A investments, and experienced two successful exits. He is a former Operating Partner at Vista.

 

Based in San Diego, Marcos is a coach to SaaS Founders worldwide, a frequent speaker and guest lecturer, and an investor and adviser to startups.

 

Today, the team at Pricing I/O has helped hundreds of companies capture a combined $400M in additional ARR – and counting. Using unmatched domain expertise, proven frameworks, and creative problem solving, Pricing I/O helps organizations liberate their growth plans.

 

Read more about Marcos and Pricing I/O at: www.pricingio.com

 

The webinar follows the release of Camino Search's Third Edition of The Global Report, which features an expert contribution from Marcos on pricing, growth and technology in SaaS and AI sectors.