Back to blogs

Rupert Murdoch + Australia vs Facebook & Google

1613735285264

Rupert Murdoch + Australia vs Facebook & Google

But why & who's right❓ 👇

A planned law that would force tech giants Facebook and Google to pay for news content in Australia.

The aim is to address the media's loss of advertising revenue to US tech firms.

Australia's competition watchdog - cited by the news agency - says that for every $100 spent on online advertising, Google captures $53, Facebook takes $28 and the rest is shared among others, taking revenue away from media outlets.

This led to 👇

Facebook banning Australian users from sharing or viewing news content on the platform.

Google has threatened to remove its search engine from Australia.
But now said it has agreed to pay News Corp for content from news sites across its media empire.

News Corp said it and Google would collaborate on a subscription platform, share advertising revenue and invest in video journalism on YouTube.

Google has also announced deals with several other Australian media companies, including a reported A$30m annual payment to Nine Entertainment.

Who's side are you on?

#facebook #google #socialmedia #media #australianews #newsmedia #technology #bigtech